Pronk

'Gemeente Rotterdam' thought a troubling neighborhood in the city of Rotterdam needed a modern community center. This neighborhood consists of a main street with many similar shops but very different people.

Client
Gemeente Rotterdam

Agency
Study CMD

Role
Concept (together), Interaction & Visual Design

Get to know your neighbours by their talents

Research

During our research in the neighborhood and our creative session with neighbors we people don't feel safe in their own neighbourhood and they do feel safe in an environment where they know others. Our main focus point became safety.

The concept

Why
People want to feel safe in their own environment.

How
Feeling safe comes by knowing your neighbors. How do you get to know someone better than by their talents?

What
We created a place and app where you can meet your neighbors and see each others' talents.

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Design

In the community center you can get to know your neighbors by their talents. There’s a nice atmosphere where you can sit down and have a drink and a chat while looking at the ‘Pronken’. These can be anything, a nice ceramic or your neighbors’ pie. The neighborhood decides what they want to see by adding and voting.

PronkPronk